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Every Day is a Friday

Every Day is a Friday

Unconventional timepieces and accessories designed for those who live life with an unapologetic attitude.

What Our Customers Say

The industrial design is unmatched. It feels substantial on the wrist and always sparks a conversation.

M
Marcus L.

Shipping was incredibly fast to London. The multi-layered dial looks even better in person than online.

E
Elena R.

A true statement piece that breaks the mold of traditional watchmaking. High quality materials and finish.

J
Julian K.

Our Story

SEVENFRIDAY AG is a global lifestyle brand that challenges the norm through industrial-inspired design and bold color play. From the playful 'Bubble Gum' P1C/06 to our versatile premium leather and silicone straps, we empower individuals to express their unique style. We believe that every day should feel like Friday, blending high-quality craftsmanship with an unconventional aesthetic for the modern trendsetter.

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